Formula One sponsorship liveries have been used since the 1968 season, replacing national colours. Major sponsors such as BP, Shell, and Firestone had pulled out of the sport ahead of the season, prompting the Fédération Internationale de l'Automobile to allow unrestricted sponsorship. At the 1968 South African Grand Prix, South African privateer team Team Gunston became the first Formula One team to implement sponsorship brands as a livery when they entered a private Brabham car painted in the colours of Gunston cigarettes for John Love. In the next race, the 1968 Spanish Grand Prix, Team Lotus became the first works team to follow this example, with Graham Hill's Lotus 49B entered in the red, gold and white colors of Imperial Tobacco's Gold Leaf brand. With rising costs in Formula One, s
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| - Le livree in Formula 1 sono in uso dagli anni '60, e hanno rimpiazzato i colori nazionali precedentemente utilizzati. Con l'aumento dell'importanza degli sponsor a causa dei costi crescenti in Formula 1, molti team desideravano mostrare i loghi degli sponsor nel modo migliore possibile. Le livree sono solitamente diverse per ogni stagione, secondo le esigenze di mercato degli sponsor. Tuttavia molti team mantengono una base simile nel corso degli anni, come il rosso della Ferrari, che trova la sua origine nel rosso corsa, colore nazionale dell'Italia nel motorsport. Gli sponsor di marche di tabacco o alcool erano molto diffusi nell'ambiente, finché non sono stati banditi in molte parti del mondo; negli eventi con macchine d'epoca, queste possono mantenere la livrea con cui correvano in origine.
- Formula One sponsorship liveries have been used since the 1968 season, replacing national colours. Major sponsors such as BP, Shell, and Firestone had pulled out of the sport ahead of the season, prompting the Fédération Internationale de l'Automobile to allow unrestricted sponsorship. At the 1968 South African Grand Prix, South African privateer team Team Gunston became the first Formula One team to implement sponsorship brands as a livery when they entered a private Brabham car painted in the colours of Gunston cigarettes for John Love. In the next race, the 1968 Spanish Grand Prix, Team Lotus became the first works team to follow this example, with Graham Hill's Lotus 49B entered in the red, gold and white colors of Imperial Tobacco's Gold Leaf brand. With rising costs in Formula One, sponsors becoming more important and thus liveries reflected the teams' sponsors. Tobacco advertising was common in motorsport; as bans spread throughout the world, teams began using an alternate livery which alluded to the tobacco sponsor. At historical events, cars are allowed to use the livery which was used when the car was actively competing.
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| - Formula One sponsorship liveries have been used since the 1968 season, replacing national colours. Major sponsors such as BP, Shell, and Firestone had pulled out of the sport ahead of the season, prompting the Fédération Internationale de l'Automobile to allow unrestricted sponsorship. At the 1968 South African Grand Prix, South African privateer team Team Gunston became the first Formula One team to implement sponsorship brands as a livery when they entered a private Brabham car painted in the colours of Gunston cigarettes for John Love. In the next race, the 1968 Spanish Grand Prix, Team Lotus became the first works team to follow this example, with Graham Hill's Lotus 49B entered in the red, gold and white colors of Imperial Tobacco's Gold Leaf brand. With rising costs in Formula One, s
- Le livree in Formula 1 sono in uso dagli anni '60, e hanno rimpiazzato i colori nazionali precedentemente utilizzati. Con l'aumento dell'importanza degli sponsor a causa dei costi crescenti in Formula 1, molti team desideravano mostrare i loghi degli sponsor nel modo migliore possibile.
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| - Formula One sponsorship liveries
- Livree degli sponsor in Formula 1
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