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Google Fast Flip was an online news aggregator from Google Inc. that mimicked the experience of flicking through a newspaper or magazine, allowing visual search of stories in manner similar to microfiche. It was launched in beta by Google Labs at the TechCrunch 50 conference in September 2009. Users of Fast Flip were able to follow friends and topics, find new content, and to create their own customized magazines around their searches. At launch, there were 39 mainly US-based news partners. Google said that it would share the majority of revenue from contextual adverts with its news partners.

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  • O Google Fast Flip era um agregador de notícias online do Google Inc. que imitava a experiência de folhear um jornal ou revista, permitindo a busca visual de histórias de maneira semelhante a microfichas. Foi lançado em versão beta pelo Google Labs na conferência TechCrunch 50 em setembro de 2009. O site apresentava imagens de histórias dos parceiros de notícias do Google, que podiam ser clicadas para navegar até a história no próprio site do provedor de notícias. As histórias podem ser roladas entre o uso das teclas do mouse ou do cursor. A apresentação de matérias usava um algoritmo semelhante ao do Google Notícias, mas as matérias podiam ser ordenadas por publicação e também por assunto. Krishna Bharat, do Google News, disse que "Fast Flip é principalmente para conteúdo de vida útil mais longa, o tipo de conteúdo que você deseja recomendar a outras pessoas". O Fast Flip foi criado depois que Larry Page "perguntou por que a web não era mais como uma revista, permitindo que os usuários passassem de tela em tela sem problemas". O Fast Flip também estava disponível em dispositivos móveis iPhone e Android. Os usuários do Fast Flip puderam seguir amigos e tópicos, encontrar novos conteúdos e criar suas próprias revistas personalizadas em torno de suas pesquisas. No lançamento, havia 39 parceiros de notícias principalmente baseados nos EUA. O Google disse que compartilharia a maior parte da receita de anúncios contextuais com seus parceiros de notícias. Fast Flip foi elogiado por permitir a navegação visual, rápida e casual de notícias, mas foi criticado por ser uma novidade, anacrônico, pois emula a mídia impressa, limita navegação e apresenta poucas fontes de notícias, e como sendo mais focado nas necessidades dos editores do que dos leitores. Sua pesquisa visual foi comparada à pesquisa visual beta do Microsoft Bing e ao aplicativo de microficha para iPhone do The Onion. O Fast Flip também foi citado como uma demonstração do poder do Google no mercado de notícias; configurando outra interface de notícias que usa o conteúdo dos editores sem retornar muito valor. Em setembro de 2011, o Google anunciou que iria descontinuar vários de seus produtos, incluindo o Google Fast Flip.
  • Google Fast Flip was an online news aggregator from Google Inc. that mimicked the experience of flicking through a newspaper or magazine, allowing visual search of stories in manner similar to microfiche. It was launched in beta by Google Labs at the TechCrunch 50 conference in September 2009. The site presented images of stories from Google's news partners, which could be clicked on to navigate to the story on the news provider's own website. Stories could be scrolled between using the mouse or cursor keys. The presentation of stories used a similar algorithm to Google News, but stories could be ordered by publication as well as by subject. Krishna Bharat of Google News has said that "Fast Flip is mostly for longer shelf-life content, the kind of content you want to recommend to other people." Fast Flip was created after Larry Page "asked why the web was not more like a magazine, allowing users to flip from screen to screen seamlessly." Fast Flip was available as well on iPhone and Android mobile devices. Users of Fast Flip were able to follow friends and topics, find new content, and to create their own customized magazines around their searches. At launch, there were 39 mainly US-based news partners. Google said that it would share the majority of revenue from contextual adverts with its news partners. Fast Flip was praised for allowing visual, fast and serendipitous browsing of news stories, but it has been criticized as being a novelty, anachronistic, as it emulates print media, limits navigation and presents few news sources, and as being more focused on the needs of publishers than of readers. Its visual search has been compared to the beta visual search of Microsoft Bing and to The Onion's microfiche iPhone app. Fast Flip has also been cited as a demonstration of Google's power in the news marketplace; by setting up another news interface that uses publishers' content without returning much value. In September 2011, Google announced it would discontinue a number of its products, including Google Fast Flip.
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  • Screenshot of the Fast Flip homepage
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  • O Google Fast Flip era um agregador de notícias online do Google Inc. que imitava a experiência de folhear um jornal ou revista, permitindo a busca visual de histórias de maneira semelhante a microfichas. Foi lançado em versão beta pelo Google Labs na conferência TechCrunch 50 em setembro de 2009. Os usuários do Fast Flip puderam seguir amigos e tópicos, encontrar novos conteúdos e criar suas próprias revistas personalizadas em torno de suas pesquisas. Em setembro de 2011, o Google anunciou que iria descontinuar vários de seus produtos, incluindo o Google Fast Flip.
  • Google Fast Flip was an online news aggregator from Google Inc. that mimicked the experience of flicking through a newspaper or magazine, allowing visual search of stories in manner similar to microfiche. It was launched in beta by Google Labs at the TechCrunch 50 conference in September 2009. Users of Fast Flip were able to follow friends and topics, find new content, and to create their own customized magazines around their searches. At launch, there were 39 mainly US-based news partners. Google said that it would share the majority of revenue from contextual adverts with its news partners.
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  • Google Fast Flip
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