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Juliana R. Force (December 25, 1876 – August 28, 1948) was an American art museum administrator and director. Force started her career as a collector of folk art and as a secretary to socialite art collectors. She initiated the first display of American folk art in the United States. Force became a director of art galleries and of a temporary museum of American art in Greenwich Village in New York City that became the Whitney Museum of American Art.