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An Entity of Type : opl:NamedEntity, within Data Space : ods-qa.openlinksw.com:8896 associated with source document(s)

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type
sameAs
label
  • Marketing
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preferred label
  • [dataTXT] Marketing
described by
abstract
  • Marketing is the study and management of exchange relationships. The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.".
Subject
  • Business
  • Marketing
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