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An Entity of Type : opl:NamedEntity, within Data Space : ods-qa.openlinksw.com:8896 associated with source document(s)

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type
sameAs
label
  • CRM
  • Customer relationship management
seeAlso
preferred label
  • [dataTXT] Customer relationship management
described by
abstract
  • Customer relationship management (CRM) is an approach to managing a company's interaction with current and potential future customers. It tries to analyze data about customers' history with a company and to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.
Subject
  • Marketing
  • E-commerce
  • Customer experience management
  • Customer relationship management software
  • Office and administrative support occupations
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