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  • Loyalty program
  • reward points
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  • [dataTXT] Loyalty program
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abstract
  • Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program. These programs exist covering most types of business, each one having varying features and rewards schemes.
Subject
  • Pricing
  • Marketing
  • Microeconomics
  • Customer loyalty programs
  • Promotion and marketing communications
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