Last week, Snapchat and Universal Music Group signed a multi-year partnership to make the record label’s full catalog accessible to all users. Snapchat’s new partnership is a clear rival to TikTok, but it’s also a reminder of how fragmented the music landscape. Music discovery is top of the funnel for streaming services Social media is […] The post Snapchat’s New Partnership with Universal Music Group Expands Music Discovery appeared first on Trapital by Dan Runcie.