A white label product or service is a product or service produced by one company (the producer) that other companies (the marketers) rebrand to make it appear as if they made it. Thus, the same generic product can be sold under different brands, each with the Corporate Identity of its marketer. White label production is often used for consumer products (e.g. blank CDs) or web applications.
A white label product or service is a product or service produced by one company (the producer) that other companies (the marketers) rebrand to make it appear as if they made it. Thus, the same generic product can be sold under different brands, each with the Corporate Identity of its marketer. White label production is often used for consumer products (e.g. blank CDs) or web applications.